Our designer, Felice Faison, credits her inspiration in part, to her father, who was a pioneer in the recycled and salvaged wood industry in California. “His ability to create something stunning from things that most people would throw away taught me the value of a different perspective.”
Her attraction to floral design started as a young child watching and helping her older twin sisters, both florists, take unusual and unique foliage and flowers, and create incredible designs. Felice went on to study fashion design at the Fashion Institute of Technology in New York, and later left New York home bound for the Wild West Coast, where she now lives with her husband, daughter and their dog Linus. “I take inspiration from seasonally changing colors, textures, plant life, and foliage near my home in Marin County. I have a deep love and passion for all things wild and different, and I love to apply that in my designs.”
“Wild Coast Flora is a name that just felt like home. I consider growing up on the Wild Northern Coast of California an absolute gift, and I guess this name is my little way of honoring that gift.”